joined The Fenton Group from Cone Communications, a Division
of Omnicom, where she led global and national cause and public
relations accounts for a diverse list of Fortune 100 clients
such as Microsoft, Royal Bank of Canada, PNC Financial Services,
Dell, Sprint, Sprint PCS, ConAgra Foods, Washington Mutual
and the American Heart Association.
In 2004, Julie created and launched Cone’s first and
largest Non Profit cause Marketing Program with American Heart
Association, called Go Red for Women.
This campaign secured over $20m in corporate partnership funds
and over 1 billion media impressions for the campaign.
Additionally, Julie led the creation for the branding, strategy
and implementation of Alticor’s $100 million global
cause marketing program, Gillette’s Face
Forward initiative, PNC’s Grow Up Great
$100 million ten year program, Washington Mutual’s Investing
Ourselves —an initiative for housing and education,
and Microsoft’s Unlimited Potential
community-based learning centers.
Previous to her four-year tenure with Cone, Julie served as
Director of Corporate Communications for GTECH Corporation,
a leading global information technology company with over
$1 billion in revenues and 5,400 employees in 45 countries.
At GTECH, she oversaw national and international communications
issues including public relations, re-branding and community
Most recently from 2006 - 2008, Julie provided an array of
marketing services to GE Money including the development and
branding of the division’s inaugural signature program
Banking on Women focusing on the
financial empowerment of women around the world.
Julie has provided branding, reputation management and marketing
communications counsel to senior leadership of Blue Chip companies
and National Non Profits. She has created and executed award
winning strategy and programs which gained significant results
for clients including improved corporate reputation, media
coverage, improved employee satisfaction and increased sales.
Recognized with more than a dozen national awards for client
work including PR Week – 2001 Campaign of the Year,
PR Week 2001 Community Relations Campaign of the Year, and
Silver Anvil 2001 Institutional Program. She was selected
for and completed Leadership RI, RI’s premier leadership
development program, and was named one of “40 under
40” leaders in RI by the Providence Business News.
Julie is a graduate of Brown University and Boston University’s
School of Communications